Organised by leading on-trade magazine Pub & Bar, each year the National Pub & Bar Awards crowns nearly 100 County Winners from across England, Wales, Scotland and Northern Ireland, giving each site a unique platform to promote themselves and increase guest footfall from locals and visitors alike.

These pioneering hospitality operators demonstrate excellence across a number of elements that affect the customer journey, including design, service, style of offer, marketing and investment.

In a change-up to previous years, the 94 County Winners are now announced live at the event, as well as Highly Commended venues for each area. In total, 256 pubs and bars are shortlisted throughout England, Wales, Scotland and Northern Ireland, all of which are invited to the final.

The awards night also crowns the Industry’s Choice Award, Pub Group of the Year, Bar Group of the Year, The Tyrrells Tyrrellbly Good Taste Award – presented by the event’s headline sponsor – and, ultimately, the overall National Pub & Bar of the Year.

“It was great recognition for The Scran & Scallie to win South East Scotland Pub & Bar of the Year and very special to receive the accolade as we celebrated 10 years since opening. The comments from our guests around the city and beyond who heard the news and joined us in celebrating have also been warmly welcomed. We are truly grateful to the National Pub & Bar Awards team for their support and this recognition.” - Tom Kitchin, owner of The Kitchin Group

“Winning was a fantastic endorsement of The Frogmill, our flagship managed site, and a wonderful morale booster for the team members at the pub. We saw a lot of positive PR created by the award, which translated into increased interest and footfall, bringing in new customers who we probably wouldn’t have reached otherwise. Our regular customers were also delighted that their pub had landed a national award, it endorsed their decision to dine or drink with us and encouraged them to bring friends and family on their next visit.” - Tom Davies, CEO of Brakspear

“The National Pub & Bar Awards underpins the hard work by our team and reinforces the quality of the brand, which means a higher level of brand awareness and, as a consequence, higher levels of footfall.” - Simon Bunn, MD of Brewhouse & Kitchen